There are never enough hours in the day, right? Timeful, a new startup with backing from big names like Kleiner Perkins Caufield & Byers, Data Collective, Khosla Ventures and Ashton Kutcher (through A-Grade Investments), is hoping to solve this pain point for many of us.
The stealthy company is emerging today with a few details, including the investors, but won’t release to the public until mid to late April. As co-founder and serial entrepreneur Yoav Shoham tells us, they want to help protect one of the most precious resources we have: time. This is Shoham’s fourth startup. In 1998, he founded TradingDynamics and sold it to Ariba in 1999 for $400 million. His most recent company, Katango, was founded in 2010 and sold to Google in November 2011.
Timeful’s other founders include Dan Ariely, one of the foremost experts in behavioral economics and a Duke professor, and Stanford grad student Jacob Bank.
The mobile app itself will speak to everything that manages your time, and will efficiently help manage your time and tasks. We’re told Timeful will launch on iOS first and then Android.
Until April, you can take a Timeful quiz to get some helpful tips, personalized to your current productivity level. As the typical procrastinating writer and busy mom, I personally look forward to anything that promises to make me more efficient with my time. Stay tuned.