Consumers now have just 14 days to return an iPhone purchased from Apple. This new time frame now matches up with the rest of Apple’s products. Macs, iPods and iPads have long only had a 14 day return policy.
The new window also matches the return policy by most wireless carriers, removing a slight advantage of buying an iPhone directly from Apple. Still, unlike most carriers, Apple does not ding customers with a restocking fee.
This move likely comes on the back of internal analysis. Personally, I know within minutes if I like a device let alone within two weeks.
With the iPhone decimating sales charts, Apple can start to rein in policies to tighten up margins. Reducing the amount of time a person has to decide if they’re going to keep an iPhone is a good place to start.