Consumers now have just 14 days to return an iPhone purchased from Apple . This new time frame now matches up with the rest of Apple’s products. Macs, iPods and iPads have long only had a 14 day return policy.
The new window also matches the return policy by most wireless carriers, removing a slight advantage of buying an iPhone directly from Apple. Still, unlike most carriers, Apple does not ding customers with a restocking fee.
This move likely comes on the back of internal analysis. Personally, I know within minutes if I like a device let alone within two weeks.
With the iPhone decimating sales charts, Apple can start to rein in policies to tighten up margins. Reducing the amount of time a person has to decide if they’re going to keep an iPhone is a good place to start.