Boxever is a startup tackling the big data issue locked up inside airlines. It has a personalization platform for airlines and travel operators to gather and analyse customer data in real-time, creating what they say is ‘a single customer view’ in order to power marketing and personalisation. Hopefully that means I’ll always get an aisle seat from now on. Well, I live in hope.
The company has today announced a $6 million investment led by Polaris Partners, with Dublin firm Frontline Ventures also participating, to further expand the business. They’ve also won a new customer: Tigerair, a Singapore-based no-frills airline.
Airlines use Boxever to customize how they sell flights and other travel services to their customers, with the idea being that they can then increase conversion rates and give a better customer experience – whatever that is.
Alexander Knigge, Group COO of Tigerair calls Boxever something which can “maximize up-sell and cross-sell opportunities.” To this end it says it analyzes over 60 million guest profiles and billions of individual shopping, purchase and support interactions to produce this service.
Dave O ‘Flanagan, Boxever’s CEO says “Airlines have access to vast amounts of untapped structured and unstructured information about their guests and very few are using this effectively.”
Boxever competes with large, complex product suites from companies such as IBM, Oracle, SAS and others. In contrast, this is a cloud-based platform that is focused on the travel vertical.