Curated Shopping Service Outfittery Raises €13M To Improve Men’s Fashion Sense

Outfittery, a curated shopping service for men’s clothing, has raised €13 million in new funding to expand into other European markets beyond Germany, Austria and Switzerland where it currently operates.

The round was led by Germany’s Highland Capital Partners Europe, with participation from existing investors, including Holtzbrinck Ventures, Mangrove Capital Partners, High-Tech Gründerfonds, RI Digital Ventures and Kreativwirtschaft (the VC fund managed by IBB Beteiligungsgesellschaft).

Total funding for the Berlin-based startup is unknown, having perviously raised an undisclosed round.

Founded in 2012 by female entrepreneurs Anna Alex and Julia Bosch, Outfittery offers a curated online shopping experience for men’s clothes, using personal shoppers to curate customised outfits based on a shopper’s preferences, which they are then sent but only pay for what they keep. It’s similar to U.S.-based Trunk Club.

The company has 100 employees, which includes 50 female “style experts” who power the personal shopper element of the service (women dressing men, now that’s disruptive!), and claims more than 100,000 customers.

Along with further international expansion, the company plans to use the investment to expand its men’s fashion line, so that it can continue to offer new curated outfits to its members. It currently offers clothes from 150 “high-quality” fashion brands.