Mixpanel Releases Data About A Typical Day For Apps

Analytics company Mixpanel just released its first report about the broader patterns among the 17 billion mobile and web actions (such as sharing content or creating an account) that it tracks each month. In doing so, it says it can portray a “typical US day on smart devices”.

Among its findings:

  • Gaming remains the most popular activity, particularly in the late afternoon and early evening.
  • Health and fitness apps come in second. In California, the social engagement for these apps doubles in the evening.
  • Users in the Great Plains are the “most pronounced” gamers, with gaming happening earlier in the day and occurring nearly twice as much as any other activity.
  • In the tri-state area of New York/New Jersey/Connecticut, e-commerce and gaming starts at 5am or 6am.

Co-founder Suhail Doshi told me via email:

One of the most fascinating things we saw was the serious jump in mobile activity after lunchtime. Web leads the way during morning work hours, but dips in the afternoon — in fact, web activity drops off at the same time that mobile activity really starts to dominate. From about 1 to 6 PM, all of the action is on mobile.

Update: You can read the Mixpanel blog post here.