BlackBerry Wants BBM Users To Have More Friends

It’s hard to turn that D into an R if you ain’t got friends. It’s with that thought that BlackBerry just released a tool to find friends on BBM.

The tool will scour your phone’s contact list for users currently on BBM, allowing the user to quickly send a PIN invite to other users. It will also allow for invites to be sent over SMS.

BlackBerry claims this is a feature BBM users have longed asked for. While that’s probably true, BBM is also widely seen as on of BlackBerry’s last remaining options. It needs every user it can get and the best referral is a personal recommendation.

Ever since it was released on Android and iOS, its messaging platform has seen notable gains especially in emerging markets where the BlackBerry platform already has a foothold. BBM is standing tall against the new kids on the block of Line and WhatsApp.

BlackBerry isn’t slowing BBM’s roll, either. BBM v2.0 is hitting soon.