Ifbyphone Raises Another $9M For Voice Marketing Tools

Marketing technology company Ifbyphone is announcing that it has raised $9 million in Series D funding.

The round was led by new investor River Cities Capital Funds (a growth equity firm focused on healthcare and IT) and brings Ifbyphone’s total funding to more than $30 million. Previous backers Apex Venture Partners, Origin Ventures, and I2A also invested in the Series D, as did SSM partners. The round was also disclosed in a regulatory filing.

Ifbyphone offers products for marketing, sales, and customer support teams to track and automate their calls. Services also include interactive voice response, virtual call centers, and more.

Over email, CEO Irv Shapiro compared the company to Salesforce.com: “The magic with Salesforce is that it gives sales managers control over their own data. We give marketing and sales managers control over voice conversations and the data associated with those conversations.”

The company says it has nearly 4,000 paying customers, and that it processed more than 200 million phone calls and 600 million minutes as of December of last year. It plans to make 25 new hires in the first half of the year, bringing the total headcount to more than 115.