Fitbit has just released a major update to its iOS app for iPhone 5s, allowing the smartphone itself to track steps, distance and burned calories.
These are basic features, and just a fraction of the metrics provided by one of Fitbit’s own hardware devices, such as the Fitbit handheld or the Fitbit Flex wristband. With a Fitbit Force, for example, you can track all the basic information as well as flights of stairs climbed and sleep. Plus, it acts as a watch feeding you the information on a digital screen.
Still, the accompanying app has always been an integral part of the Fitbit hardware experience, as it offers a dashboard for every metric as well as a log tracking nutritional intake.
In other words, the app gives a robust outlook of overall health over time, which has made Fitbit a big contender in the space against Nike and others.
With the launch of the M7 motion coprocessor in the iPhone 5s, Fitbit has decided to offer “basic” tracking from the phone itself, likely with the intention to entice an upgrade.
The update comes just in time for New Years, as the pudgy masses resolve to lose the holiday weight.