BlackBerry is keeping the hope alive with a partnership with LG. Announced today, the LG G Pro Lite will ship with BBM already installed on the smartphone.
This comes two months after BBM’s Android and iOS launch. It quickly found footing, and following its launch, raked in 10M downloads in a day. BBM is still a small player in the messaging app game, but there’s no questioning that consumers have latched onto the platform.
We all know the broad strokes: Research In Motion-turned BlackBerry is quickly dying. Its last-ditch effort in consumer hardware failed to revive the storied smartphone brand. But the company is still alive, albeit on life support. BlackBerry Ltd also announced today the hiring of former SAP mobile boss John Sims to lead its global enterprise business.
This partnership with LG shows there could be a future for BlackBerry that doesn’t involve a bankruptcy court. The Canada-based company will never regain its share of the smartphone market, but there’s plenty of money to be made in enterprise infrastructure and global communication.
BlackBerry announces its latest quarterly earnings on Friday. It should be a bloodbath.