In many cases, when a developer-focused company launches an app, it’s done as a proof-of-concept: “Hey, look what you could do with our technology!” In this case, however, co-founder Jeff Boudier said this was built to address an honest-to-goodness consumer need, using a lot of the video technology that Stupeflix had already built.
“Even the biggest oversharers will only share 10 percent of their photos,” he said. “The rest will die in the camera roll. We want to fix that.”
So with Replay, you can bring your photos and videos together in a single video. If you do it right, it’s like a slideshow, but flashier and more fun. The concept is similar to the Animoto mobile app, which has the company says been downloaded more than 1 million times, and which it’s still working to simplify.
I haven’t tried Animoto on my iPhone, but Replay is certainly easy-to-use — you just choose the items you want to include, and the app opens a single menu where you can choose a filter, choose music, and rearrange the order of the photos and videos. When I tried Replay, I only had five photos on my camera roll (and two of them were of receipts), so the resulting video wasn’t worth sharing (trust me), but the results in the “featured” section of the app are pretty impressive.
“Our vision has always been to make it easy and quick for them to express themselves through video,” Boudier added. “This is really the accomplishment of our vision.”
Replay is currently available for iOS. Boudier said he’s planning to release an Android version in the second or third quarter of next year — for now, he said he’s focused “on exploiting 100 percent of the capacity of the iPhone.”