Machinima has had a rough year, as plans to bring on more funding have fallen through and the company has gone through a series of layoffs. But as it faces that and a shakeup of its senior management team, the YouTube gaming network has hired an executive to help manage operations and get things back on track. That person is Stephen Semprevivo who will serve as the company’s new president and general manager.
Semprevivo has been consulting for Machinima over the last several months but officially took over the role in October. He had previously held CEO, president, COO, and GM roles at companies that include Experian Interactive Media, Lowermybills.com, Korn Ferry Futurestep, and Cendant.
As Machinima’s new president and GM, Semprevivo will be taking a bit of an operational role within the company. According to Machinima, he’ll be in charge of global ad sales, marketing, network operations, channel partner management, international operations, administrative functions, and programming operations.
The appointment comes as Machinima has been going through a bit of a management shakeup, with much of the founding team — or founding family, as it were — leaving the company. Machinima CEO Allen DeBevoise, along with President Philip DeBevoise and EVP of Network Programming Aaron DeBevoise (Allen’s brother and nephew, respectively), have all indicated that they will be ceding their roles within the company.
Philip and Aaron have already stepped down from most day-to-day activities and are expected to leave Machinima by the end of the year, as first reported by Tubefilter. At that point, they will continue to remain active shareholders, according to a person with knowledge of the situation.
Allen, meanwhile, is expected to remain in his role until the company finds a new CEO, as earlier reported by AllThingsD. While the hunt is on, I’ve been told that the company isn’t yet close to finding a new chief executive. when it does, Allen is expected to assume the role of Chairman.
Machinima has raised about $50 million to date, with investors including Google, Redpoint, and MK Capital.