The First Instagram Ad Has Been Spotted In The Wild

About a month after Instagram announced that it would start running Sponsored Photos and Sponsored Videos, and about a week after it published previews of those ads, it looks like Instagram ads have arrived.

The first ad comes from designer Michael Kors, and as promised, it’s a regular Instagram photo, but it’s also showing up in the feeds of users who don’t follow the Michael Kors account, albeit with a “Sponsored” label. Instagram has said that users will be able to tap a button with three dots under the ad to hide it and provide feedback.