Analytics Startup Mixpanel Expands Into Mobile Surveys

Mobile-focused analytics company Mixpanel is growing its offerings today with the launch of Mixpanel Surveys, a product that allows developers to integrate user surveys into their mobile apps.

Currently, co-founder Suhail Doshi said the options “kind of suck” for developers who want to find out more about what their users think. Usually, they end up emailing a giant list of user addresses, an approach that isn’t particularly well-targeted and doesn’t necessarily result in many responses.