Salesforce.com’s Odd Decision To Close Do.com


On Friday, Salesforce.com said it would shut down do.com, its once-heralded task-management service. The closing is an odd one. The service has a loyal following and is lauded for its good design and usability. But even odder may be what the closure means for desk.com, the Salesforce customer service platform, and the timing with Dreamforce, its annual event starting in a few weeks.

The Do.com service will close January 31 and it’s not accepting new registrants. The company is developing an export tool for customers using Do.com and will stop charging for the service starting November 1.

Do.com served as a task-management service designed to help teams manage tasks, contacts, notes and projects. It emerged from the Manymoon acquisition the company made in 2011. It had a following from people like Jeisson Neira, founder of IQThink, an international consulting company that is starting to develop its own projects.

In a phone interview, Neira said his company, a Salesforce partner, has had up to 25 people using Do.com for projects. He switched to it from Podio. He said Do.com was easier to use than Podio and it had features such as integration with Dropboox that the team really liked. He was notified that the service would have a data export tool available on November 15. The Salesforce Dreamforce event starts the next week so he is hoping the company has something planned, either to make it a part of the AppExchange or another service. He pointed out that Salesforce.com has excellent enterprise products but nothing for project management. “It is such a great project management tool and they paid so much money for it,” he said.

Manymoon was one of the most popular services on the Google Apps marketplace and LinkedIn application directory before Salesforce bought the company for $25 million to $35 million, according to a story at the time by Kara Swisher of AllThingsD.

Klint Finley, writing for ReadWriteWeb in 2011, commented that the service looked like it would integrate with Salesforce Chatter, the enterprise social network. It was also perceived that Manymoon would be part of a more unified collection of services that integrated with the Chatter service. For example, in January 2011, Salesforce acquired DimDim, the video conferencing service, but there has been practically no news about DimDim since the acquisition. It was also supposed to integrate with Chatter, but nothing has come of it since the announcement.

The shut down raises questions about the Do.com integration with desk.com. Earlier this year, Salesforce made it easier to integrate desk.com and Do.com. A customer can add tasks to the desk.com environment.


Salesforce.com is expected to make a big mobile push for its Dreamforce event so it is feasible that it will make some related announcement about Do.com. But if so, why risk losing existing customers with such an announcement? What will happen to the desk.com integration? I have contacted Salesforce but have not heard back from them. It just doesn’t make any sense to say the Do.com service is closing down and then later say it will be part of something new. Making the customer a pawn does not exactly instill confidence in a service, as there are plenty of other options such as Jive Software or Wrike.

The Do.com closure raises questions about the Salesforce acquisition strategy. The company has bought several startups but has a spotty record. Manymoon was a great independent service but now looks like it has met its demise as part of Salesforce.com.

More TechCrunch

“When I heard the released demo, I was shocked, angered and in disbelief that Mr. Altman would pursue a voice that sounded so eerily similar to mine.”

Scarlett Johansson says that OpenAI approached her to use her voice

A new self-driving truck — manufactured by Volvo and loaded with autonomous vehicle tech developed by Aurora Innovation — could be on public highways as early as this summer.  The…

Aurora and Volvo unveil self-driving truck designed for a driverless future

The European venture capital firm raised its fourth fund as fund as climate tech “comes of age.”

ETF Partners raises €284M for climate startups that will be effective quickly — not 20 years down the road

Copilot, Microsoft’s brand of generative AI, will soon be far more deeply integrated into the Windows 11 experience.

Microsoft wants to make Windows an AI operating system, launches Copilot+ PCs

Hello and welcome back to TechCrunch Space. For those who haven’t heard, the first crewed launch of Boeing’s Starliner capsule has been pushed back yet again to no earlier than…

TechCrunch Space: Star(side)liner

When I attended Automate in Chicago a few weeks back, multiple people thanked me for TechCrunch’s semi-regular robotics job report. It’s always edifying to get that feedback in person. While…

These 81 robotics companies are hiring

The top vehicle safety regulator in the U.S. has launched a formal probe into an April crash involving the all-electric VinFast VF8 SUV that claimed the lives of a family…

VinFast crash that killed family of four now under federal investigation

When putting a video portal in a public park in the middle of New York City, some inappropriate behavior will likely occur. The Portal, the vision of Lithuanian artist and…

NYC-Dublin real-time video portal reopens with some fixes to prevent inappropriate behavior

Longtime New York-based seed investor, Contour Venture Partners, is making progress on its latest flagship fund after lowering its target. The firm closed on $42 million, raised from 64 backers,…

Contour Venture Partners, an early investor in Datadog and Movable Ink, lowers the target for its fifth fund

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions