TechCrunch Has Redesigned, Again


A while back, we were at a dinner, and when one of us mentioned that we were an editor at TechCrunch, the guy across the table from us chimed in, without introducing himself, with a well-worn complaint: “Why does your site load so slow? It’s unreadable on the tablet.”

It’s not like we’re oblivious to this. We’re not just TechCrunch writers and editors, we’re also, first and foremost, TechCrunch readers. It’s a pain point for us that our current site has the distinct honor of being among the slowest at AOL. AOL is, well, pretty slow.

We took the scads of this type of anecdotal, and later much more formal, feedback into account when prioritizing our latest design, aiming for simplicity and optimal page load first and foremost. While there is definitely room for creativity and pizzazz! when presenting the news, if a news site isn’t immediately conveying needed information to you as fast as possible, it has failed. See: Techmeme for a great example of this.

Our new website is speedy, clocking in at an initial five seconds of desktop page load time versus 15 seconds, with each subsequent load taking about three seconds in user tests. Our mobile site is now a first-class citizen, displaying features just as robust as our desktop, including all 20 home page headlines, our CrunchBase islands and event calendar. Its site-load time is around 10 seconds but will continue to improve after launch, as we continue to optimize for speed.

The New Look And Logo

TechCrunch logo

The new site is clean and fast, and now our logo is free of clutter, too, with the gaudy pixelation being removed entirely. We’ve decided to keep the outline of the new logo, however, because as our first project manager Dave Feldman explained during our last redesign in 2011, “It’s the first and only design Heather, Mike and I looked at and said yeah, that’s it. It screams TechCrunch.” None of the logo changes we looked at “screamed” anything, so we’re going to go with what Arrington liked.

In addition, font snobs among you may have noticed that we’ve changed the font for headlines and body text to Alright Sans and Open Sans, respectively. Nothing, not even 24/7 Helvetica, will appease you guys.

Though it’s not exactly haute couture, we’ve revamped our feature article template to improve article layout, with larger images and video playback. Overall is now cleaner, more readable, and less cluttered, without sacrificing our competitive advantage: scrappiness.

We have also made it easier to stalk follow and connect with our individual star writers.

Responsive Design

From a 27-inch monitor to an iPhone screen, the new site adjusts to all screen sizes due to a single codebase for web and mobile. Users of extra-large screens will notice extra features on the sides while some of these bonuses are stripped away on smaller screens. Within individual posts, there is strong focus on recirculation, because we want users to easily find our invaluable, evergreen content on TC.

Like this Twitter launch post from 2006.

Deeper CrunchBase Integration


Speaking of invaluable, our massive startup database, which we’ve managed to keep in the family, is now much more prominently featured. From article pages to the front page, CrunchBase is now deeply integrated into TechCrunch — as it should be. You’ll now occasionally be seeing the CrunchBase island in the main article river, in addition to stacked CB cards in article templates.

New News Hubs


In order to improve navigation and the logical organization of our site, our Event, TCTV hub and announcement bar will now look the same, whether you’re on mobile or desktop web. Channels and trending topics can now be found under News.

With a major TechCrunch event nearly every month, the new site more prominently features upcoming, past and current events; we have elevated Events and TCTV to the announcement bar to
make them easier to find.

Updated TCTV Library


TechCrunch has 11 regular TCTV shows along with countless interview, hands-on, and review videos. Find all of them in the new TCTV hub.

Feature Article Template

As you may have noticed, like with this very post, we have a new, image-focused article template for Feature and Long Form articles. Continuing on the image-heavy bent, we can now support slideshows, which is something we’ve been wanting for a while. Or at least some of us have.

Teams That Worked On The Redesign

Our design team through this seven-month-long process has been Global Moxie: Josh Clark guided the project and oversaw the user experience design; Brad Frost led markup and responsive design; Jennifer Brook led information architecture and interaction design; Dan Mall led visual design; and Jonathan Stark led JavaScript development.

The product team included us, Ned Desmond, Christine Ying, Alex Khadiwala, Nicolas Vincent, Matt Burns, Jon Orlin, Bryce Durbin, Sean Nakamura and Stephanie Unger from the TechCrunch side, and Nirmala Lourdusamy, Kaushik Jadav from AOL. Cass Chin (AOL Tech/gdgt) and the APAC team (Chandrasekhara Raju, Binay Jojo, Vishwanath Kulkarni) were responsible for QA from the AOL side.

We also would like to give a special shout out to 10up developers, John Bloch, Eric Mann and Luke Gedeon, who were invaluable partners with us on the project.

Finally, we want to thank the VIP team, especially Nick Daugherty, Steph Yiu, Mo Jangda, and Paul Maiorana, for their countless hours of code review, planning, testing, and executing the release.

As you may know, we’re big fans of redesigning: We’ve done it five times. You can see some of the before pics here and here.

More TechCrunch

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

1 day ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

1 day ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?

Strava announced a slew of features, including AI to weed out leaderboard cheats, a new ‘family’ subscription plan, dark mode and more.

Strava taps AI to weed out leaderboard cheats, unveils ‘family’ plan, dark mode and more

We all fall down sometimes. Astronauts are no exception. You need to be in peak physical condition for space travel, but bulky space suits and lower gravity levels can be…

Astronauts fall over. Robotic limbs can help them back up.

Microsoft will launch its custom Cobalt 100 chips to customers as a public preview at its Build conference next week, TechCrunch has learned. In an analyst briefing ahead of Build,…

Microsoft’s custom Cobalt chips will come to Azure next week

What a wild week for transportation news! It was a smorgasbord of news that seemed to touch every sector and theme in transportation.

Tesla keeps cutting jobs and the feds probe Waymo