A Visit To Goldbely, The Fancy Food Delivery Startup That Just Gobbled Up $3M Led By Intel Capital


Goldbely, the startup that delivers signature foods from regional establishments (think: Skyline chili from Cincinnati, Lou Malnati’s deep dish pizza from Chicago, and so on) to hungry people throughout the United States, just closed on a $3 million seed funding round led by Intel Capital with the participation of Y Combinator (the Silicon Valley startup incubator from which it launched this past February), 500 Startups, Dave McClure, Tim Draper, ACE & Company, and FundersClub.

The new cash will be used to further expand Goldbely’s operations nationwide, the company says.

Goldbely’s service is obviously a great deal for customers, who get to chow down on, say, fresh barbecue from Texas’ Hill Country without ever leaving their Manhattan apartments. But there’s also something to be gained by the restaurants. In a statement issued this morning, Goldbely’s CEO Joe Ariel describes his company’s mission thusly:

“We are creating an opportunity for great local food purveyors to have a national audience. By using technology to empower small shops and artisans, we are democratizing the gourmet food industry.”

Goldbely’s service is one that you really should see (and taste) to grok, so our own Ryan Lawler headed down to to Goldbely’s San Francisco headquarters with TechCrunch TV cameras to experience the service for himself. Nice work if you can get it!

Check that out in the video embedded above.