Social media management and marketing platform MarketMeSuite has landed a new strategic investment of $1.25 million from Talus Holdings, a media technology holding company. The Cambridge, Massachusetts-based startup says the new funding is earmarked for adding new functionality to its platform, marketing, and customer service and support as MarketMeSuite seeks to speed up its growth and increase its paid customer base.
This latest round brings the total MarketMeSuite has raised over the past 13 months to $2.25 million. In August 2012, MarketMeSuite received $1.1 million in a round led by Boston-area VC Jeffrey McCormick, founder of Saturn Partners, shortly after it relocated to Massachusetts from Norwich, U.K.
MarketMeSuite says it is now used by more than 30,000 small- and medium-sized businesses. Though there are many platforms designed to help marketers juggle and optimize interactions on different social media accounts (others that have also recently received funding include SocialChorus, SocialFlow and TapInfluence), MarketMeSuite seeks to differentiate itself with its Inbox for Social dashboard, which is designed to make managing interactions and targeting incoming leads across multiple social media platforms as simple as checking email.
In a statement, MarketMeSuite CEO Tammy Kahn Fennell said, “This strategic investment will help us expand the MarketMeSuite platform and create even more ways for our customers to organize, prioritize, engage and find real value in social interactions. Our new partnership with Talus and its network also aligns us with a host of new strategic partners and opportunities.”
Backed primarily by Blackstone affiliate GSO Capital Partners LP, Talus Holdings’ portfolio includes other online marketing startups such as LocalVox, a platform that helps small businesses and publishers market locally, mobile ad startup Pontiflex and SpyderLynk, a mobile marketing company that lets users scan graphics to gain more information about products.