next generation awards

Keen On… The Women Question: Why Are There So Few Female Startup Entrepreneurs?

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Last week, L’Oreal awarded their annual Next Generation Awards to three dynamic young female entrepreneurs who are shaking up the cosmetics industry: Sukhinder Singh Cassidy, Founder & CEO of Joyus; Kelsey Falter, Founder & CEO of Poptip; and Heather Marie, Founder & CEO of 72Lux. But why, I asked these three young women over Skype, are there so few female startup entrepreneurs? And what would they do to make things fairer for women who want to get into tech? While their answers are anything but uniform, these opinions – like L’Oreal’s Next Generation Awards themselves – are an important contribution to making the startup community friendlier to female entrepreneurs.