A Year After Microsoft Bought It, Yammer Nears 8M Users, Deeper MSFT Integration… And Klout


One year to the day after Microsoft announced that it would acquire enterprise social networking tool Yammer for $1.2 billion, the pair are today publishing some updated usage numbers and news about a raft of new features to demonstrate that Yammer is on the up and up, and that Microsoft is riding the wave. This includes more subscribers, more people paying for the service and much tighter Microsoft integration — but also partnerships with companies outside of Microsoft’s walls, such as a new partnership with Klout, to enhance what users can do with Yammer.

The company says that in the last year, total subscribers are up 55 percent and are now approaching 8 million, with usage activity — that includes messages, and photo/file exchanges — doubling in that time. Yammer says that paid networks increased by 200 percent over last year, although it doesn’t give an indication as to how much that translates into in terms of actual revenues or users. Recall that when Yammer was acquired, the company said that 20 percent, or 800,000 users, of its total subscriber base was paying for services; but at the time it didn’t break out how many networks made up that number. And in February 2013, Yammer noted 7 million users and paid user growth of 165 percent, adding 290 accounts in Q4 of 2012.

“A year ago, Microsoft presented us with an amazing opportunity to accelerate our business in the areas of both product and distribution,” Yammer founder and CEO David Sacks writes in a blog post. “Today we are seeing those benefits come to fruition.”

But Yammer and Microsoft have to keep a fine balance in how they go forward. On one hand, they are trying to show that Microsoft is putting its $1.2 billion social acquisition to work — if not in specific revenue terms, at least in terms of value-add for the wider range of software products that Microsoft offers. But on the other hand, mindful that Yammer has a number of subscribers who extend beyond those using Microsoft products, it is trying to show that the company remains independent and not simply another extension of the Microsoft shop, by continuing to link up with third parties.

First to the Microsoft enhancements. The company today said that Yammer will be getting a boost in the coming months with significantly more integrations with existing products. These include:

  • Further integration between Yammer and email. No details yet on how this would work or whether this is Outlook-exclusive or would extend to other platforms.
  • Enhanced document collaboration. This will give users of Yammer and Office 365 more document-editing capabilities. (Looks a bit like a Huddle competitor in that regard.)
  • Expanded Yammer messaging and external communication. This is something of a Holy Grail in my book with Yammer. Will this be long-awaited Skype integration? In any case, Yammer has been sorely in need of more real-time elements and hopefully this will mean more of them.

Further down the road there will also be more SharePoint search integration. Again, this is another way of using Yammer to enhance one of Microsoft’s existing products and make both more useful; although it would be great if it could be used with other platforms that were non-Microsoft-based, as well.

These plans come on the back of recent integrations that have included adding the Yammer newsfeed for users of SharePoint Online and Office 365, and plans to add the new Yammer app to the Office Store to drive more users. The latter, Microsoft says, will be in place by the end of June and will let users embed Yammer group feeds into SharePoint sites.

It’s not too much of a surprise to see that, for now, most of the efforts for new services at Yammer are aimed at improving channels with other Microsoft products but the company continues to try to show that Yammer is doing more than just expanding on that front. To that end, the company today noted that it has doubled the number of partners in its app directory — Yammer’s smaller equivalent of Facebook’s App Center — in the last year, with developers using Yammer APIs now up by 70 percent.

As with those numbers around paying users, Pavan Tapadia, chief product officer for Yammer, doesn’t spell out what that growth translates to in actual figures, but today the company is highlighting one of its new, and more high-profile partners: Klout.

This integration will let Yammer users publish Klout scores and expertise on their Yammer profiles. For those companies that choose to do it, they can also turn on an additional feature that applies Klout’s algorithm to a user’s internal activity on Yammer itself to create network-specific Klout scores.

As with Klout’s role in the wider world, it’s hard to decide whether there is really any merit to knowing about how influential a person is, but presumably if you are in a large enough work network that you don’t know certain colleagues all that well, it can be a useful bridge to collaborating more closely with them in the future.

“If you’re someone who has a lot of influence in the public social sphere, this is a cool way to showcase your Klout score in the workplace,” writes Tapadia optimistically in a blog post. “The second aspect of integration allows Yammer admins to turn on a deeper integration with Klout to produce Yammer-specific Klout scores for employees based on their activity within their company’s Yammer network. This is a great opportunity for organizations to identify top contributors and subject-matter experts based on their Yammer participation.”

More TechCrunch

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

6 hours ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine

IndieBio’s Bay Area incubator is about to debut its 15th cohort of biotech startups. We took special note of a few, which were making some major, bordering on ludicrous, claims…

IndieBio’s SF incubator lineup is making some wild biotech promises

YouTube TV has announced that its multiview feature for watching four streams at once is now available on Android phones and tablets. The Android launch comes two months after YouTube…

YouTube TV’s ‘multiview’ feature is now available on Android phones and tablets

Featured Article

Two Santa Cruz students uncover security bug that could let millions do their laundry for free

CSC ServiceWorks provides laundry machines to thousands of residential homes and universities, but the company ignored requests to fix a security bug.

2 days ago
Two Santa Cruz students uncover security bug that could let millions do their laundry for free

TechCrunch Disrupt 2024 is just around the corner, and the buzz is palpable. But what if we told you there’s a chance for you to not just attend, but also…

Harness the TechCrunch Effect: Host a Side Event at Disrupt 2024

Decks are all about telling a compelling story and Goodcarbon does a good job on that front. But there’s important information missing too.

Pitch Deck Teardown: Goodcarbon’s $5.5M seed deck

Slack is making it difficult for its customers if they want the company to stop using its data for model training.

Slack under attack over sneaky AI training policy

A Texas-based company that provides health insurance and benefit plans disclosed a data breach affecting almost 2.5 million people, some of whom had their Social Security number stolen. WebTPA said…

Healthcare company WebTPA discloses breach affecting 2.5 million people

Featured Article

Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Microsoft won’t be facing antitrust scrutiny in the U.K. over its recent investment into French AI startup Mistral AI.

2 days ago
Microsoft dodges UK antitrust scrutiny over its Mistral AI stake

Ember has partnered with HSBC in the U.K. so that the bank’s business customers can access Ember’s services from their online accounts.

Embedded finance is still trendy as accounting automation startup Ember partners with HSBC UK

Kudos uses AI to figure out consumer spending habits so it can then provide more personalized financial advice, like maximizing rewards and utilizing credit effectively.

Kudos lands $10M for an AI smart wallet that picks the best credit card for purchases

The EU’s warning comes after Microsoft failed to respond to a legally binding request for information that focused on its generative AI tools.

EU warns Microsoft it could be fined billions over missing GenAI risk info

The prospects for troubled banking-as-a-service startup Synapse have gone from bad to worse this week after a United States Trustee filed an emergency motion on Wednesday.  The trustee is asking…

A US Trustee wants troubled fintech Synapse to be liquidated via Chapter 7 bankruptcy, cites ‘gross mismanagement’

U.K.-based Seraphim Space is spinning up its 13th accelerator program, with nine participating companies working on a range of tech from propulsion to in-space manufacturing and space situational awareness. The…

Seraphim’s latest space accelerator welcomes nine companies

OpenAI has reached a deal with Reddit to use the social news site’s data for training AI models. In a blog post on OpenAI’s press relations site, the company said…

OpenAI inks deal to train AI on Reddit data

X users will now be able to discover posts from new Communities that are trending directly from an Explore tab within the section.

X pushes more users to Communities

For Mark Zuckerberg’s 40th birthday, his wife got him a photoshoot. Zuckerberg gives the camera a sly smile as he sits amid a carefully crafted re-creation of his childhood bedroom.…

Mark Zuckerberg’s makeover: Midlife crisis or carefully crafted rebrand?