Cross-Network Ad Startup AdStage Acquires Semply, Raises An Additional $100K

AdStage, a startup promising to make it easy for small businesses and other advertisers to run campaigns across multiple ad networks, is announcing today that it has acquired Semply, an AdWords reporting app for the iPad.

The startup was one of the more popular presenters at the Launch conference earlier this year, where it demonstrated a dashboard from which advertisers can run campaigns on Google, Bing, Facebook and LinkedIn. The platform optimizes ad spending across networks and includes recommendations based on data from similar and competitive companies — in today’s press release, co-founder and CEO Sahil Jain said his goal is to “make online advertising easy and accessible to the masses.”

AdStage says it has raised an additional $100,000 from the Launch Fund, which was created by Yammer founder David Sacks and Launch founder Jason Calacanis to invest in the best startups at the conference. With the new funding, the company has raised a total of $1.53 million.

AdStage describes Semply as “the world’s first full-featured Google AdWords reporting application for iPad,” and it says that during the app’s first month, it was reporting on more than $110 million of ad spending for more than 1,500 advertisers. It was developed by a former member of Google’s AdWords team, Tom Chokel, who’s joining AdStage as a software engineer. Sam Mazaheri, who’s also from the AdWords team, has joined as director of marketing and product.

The financial terms of the deal aren’t being disclosed, but the app itself has already been rebranded as “AdStage -Your Analytics Dashboard for Google AdWords,” and the company says it will continue to offer the app for free.

As for its main product, AdStage Express, the company continues to bring more businesses into the beta program.