Tremor Video, which runs ads on more than 500 Web sites and mobile apps, disclosed in its S-1 filing that from 2011 to 2012 its revenue increased from $90.3 million to $105.2 million. During that period, its gross margin improved from 35.2% to 41.7%, due in part to the adoption of its performance-based pricing models, while its net loss decreased from $21 million to $16.6 million.
Since its founding in 2005, Tremor Video has received a total of $116 million in funding from Canaan Partners, Masthead Venture Partners, W Capital Partners, Meritech Capital, Draper Fisher Jurvetson, General Catalyst Partners, as well as investors Jason Glickman, Mark Pinney and James Rossman. Its IPO will be underwritten by Credit Suisse and Jefferies.
Tremor Video is among several video startups that are anticipated to launch IPOs this year. Bloomberg reports that YuMe and Adap.tv have also began planning public offerings as they look forward to strong growth in the video-ad market this year thanks to a boom in online commercials.