HTC Pledges To Pump Up ‘One’ Production While Samsung’s New Flagship Ships Like Crazy

Oh HTC. You’ve produced one of the finest Android smartphones ever (seriously, just look at all these reviews), but you’ve faced more than your share of challenges when it came to actually pumping your top-tier One smartphone. As it happens, that may all soon change.

FocusTaiwan reported earlier today that HTC is preparing to pump out more of its wonderful Ones in short order — Jack Tong, the company’s North Asia president, noted that this month’s production capacity for the flagship device is twice that of April, and that surge will only continue into June.

Sounds pretty yawn-worthy, right? Normally I would spend too much time dwelling on the finer points of production capacity, but here’s a device that was launched to widespread praise by an underdog smartphone company some people have written off, and HTC has basically been getting screwed thanks to part shortages for the One’s Ultrapixel camera and a brief injunction due to the HDR microphone it uses. It’s like a perfect storm of headaches for a company that really, really doesn’t need it — one look at its Q1 financials and it’s clear that HTC needed this launch to go as smoothly as possible. It didn’t.

For what it’s worth, HTC hasn’t disclosed how many Ones it’s shipped since it launched earlier this year. Meanwhile, rival Samsung’s Galaxy S4 has become the Korean electronics giant’s fastest moving smartphone — Samsung shipped 6 million units in just over two weeks, and it hopes to cross the 10 million unit threshold by the end of this month. Oh, and let’s not forget the fact that Google’s Hugo Barra showed off a version of the S4 at the company’s I/O developer conference that runs a version of Android that’s unfettered by the software bloat that many a reviewer took umbrage at. Company representatives were careful not to call it a Nexus — even though it seems to harbor many of the advantages inherent to the Nexus line like a clean Android build and access to frequent software updates.

As I noted towards the end of my HTC One review, the wireless industry isn’t a meritocracy — the well-executed device doesn’t always wind up saving the day. Hopefully now that some of these production woes have been ironed out we’ll see HTC live to fight another day, but that’s still far from a given.