Nokia Teases New Lumia’s Camera In Prime Time TV Ad, Ahead Of “See What’s Next” London Event On Tuesday

Nokia has run a TV advert teasing a new Lumia device it’s widely expected to unveil at an event in London on Tuesday. The advert ran during a prime time evening slot on Channel 4, during a screening of The Inbetweeners movie. The teaser advert focused on the camera of an unnamed new Lumia smartphone, with close up shots of the lens and flash, and the words “more than your eyes can see” and “the new Nokia Lumia is coming”.

Lumia camera teaser ad Screen Shot 2013-05-12 at 21.44.47

Nokia sent out invites to “see what’s next” as “the Lumia story continues” last month, ahead of the May 14th event. Last week the mobile maker unveiled a new flagship smartphone for the U.S. on Verizon, unboxing the Lumia 928 — a device that had been widely leaked ahead of its official launch, including by Nokia who published a camera comparison with the Galaxy S3 and iPhone 5. It also took the wraps off an update to its Asha range: the Series 40-based $99 Asha 501 is the first device to run Nokia’s new Asha touchscreen UI.

With recent updates at both the bottom and top of its mobile ranges, speculation about what it will show at Tuesday’s event has run the gamut from the rumoured ‘true PureView’ EOS device, to its first phablet and possibly even the long rumoured leap (back) into tablets.  Judging by today’s teaser the EOS device looks to be the most likely candidate for unboxing on Tuesday.

As well as the camera lens, the teaser appeared to show a device with metallic trim or a metal casing. The EOS device has previously been rumoured to have an aluminium casing, rather than the polycarbonate/plastic Nokia has used on all other Lumias to-date.

nokia lumia camera teaser

Nokia’s original PureView smartphone, the Symbian-based 808 PureView, had a 41 megapixel camera — something Nokia has not recreated on its Lumia Windows Phone-based line, despite repurposing the PureView branding for its flagship 920. It will certainly be interesting to see where Nokia takes the Windows Phone lens next, and whether it can bring the full 41MP PureView experience to the platform.


Update: Nokia’s camera teaser was followed in the second ad break by a lengthy Vodafone iPhone ad, focusing on the iPhone’s camera and various camera apps. Someone in the Channel 4 ad sales department has clearly been busy.