Facebook’s Monthly Active Users Up 23% to 1.11B; Daily Users Up 26% To 665M; Mobile MAUs Up 54% To 751M

In Q4 of last year, Facebook’s mobile MAUs surpassed desktop for the first time in its history. That trend continued in Q1 2013 with 751M MAUs. This is what we learned with today’s release of Facebook’s Q1 results.

Despite claims earlier this month, Facebook didn’t lose users, but gained 2M. Asia continues to be the largest area of user growth, according to the slides provided by Facebook today. During the earnings call, COO Sherly Sandberg mentioned that mobile ads are performing well particularly in Asia.

Here’s a full rundown for Q1 year-over-year user growth:

– Daily active users (DAUs) were 665 million on average for March 2013, an increase of 26% year-over-year.
– Monthly active users (MAUs) were 1.11 billion as of March 31, 2013, an increase of 23% year-over-year.
– Mobile MAUs were 751 million as of March 31, 2013, an increase of 54% year-over-year.

As you can see, the overall growth of monthly active users is incremental from the past quarter:



Something we’d like to find out is if certain age groups are growing faster than others. Some feel that even though the social network is an essential utility for many all over the world, the younger crowd might be starting to spend time socializing on other platforms. This was of course one of the reasons that Facebook acquired photo-sharing app Instagram last year, since the younger crowd had flocked to it as their sole social network. CEO Mark Zuckerberg says that Instagram’s community is growing faster than Facebook did when it was at a similar size. There’s another reason.

The mobile user growth kicked up its ad revenue numbers as well, accounting for 30%, or $375M. As our own Josh Constine predicted, mobile app install ads certainly helped.

[Photo credit: Flickr]