Google’s Seth Sternberg And Ardan Arac On Getting Developers To Adopt Google+ Sign-In

After Google’s announcement and demo of app activities being introduced into its Search product, I spoke with Seth Sternberg and Ardan Arac about how Google+ sign-in is coming along and what the company is doing to get developers to adopt the platform.

The integration is yet another signal that Google is trying to unify all of its products, with Google+ being the glue that holds everything together. Arac explained how the Search team wanted to surface app activities once they were introduced to Google+ profiles.