SumUp, one of the many European mobile card reader startups targeting small businesses — and taking advantage of Square’s continued absence to acquire users and build out a business — has taken another step designed to expand its reach by announcing a partnership with Revel Systems, a maker of iPad POS software.
Revel Systems provides iPad-based tills to more than 1,000 chain stores and restaurants throughout the U.S., Canada, Australia and Saudi Arabia but it’s aiming to expand into Europe, hence the tie-up with SumUp. After launching last August, SumUp has now rolled out to 10 European markets.
Revel Systems will be using SumUp’s API, which it made available in fall last year, to process debit and credit card and cash payments in Europe. In other markets the company uses payment gateway USAePay, and says it can also integrate directly into Mercury Payment Systems.
In Europe the SumUp mobile payments app will come pre-loaded on Revel Systems tills and users will also get SumUp’s black card reader — which plugs into the iPad to take card payments. The partnership won’t bear instant fruit for SumUp on the customer acquisition front but as and when Revel Systems builds up its customer base in the region, SumUp will also make gains.
Commenting on the tie-up in a statement, Lisa Falzone, CEO of Revel Systems, said it chose to partner with SumUp to offer flexibility to its retail customers — but did not specify what it offered over and above other European mobile payments startups such as iZettle and Rocket Internet’s Payleven.
“SumUp’s technology is aligned with ours because it’s lightweight, secure, and speedy. SumUp is a natural partner for us,” she said. “We’re always looking to forge new partnerships with those businesses that aim to enhance the overall customer experience. Our users are also certain to appreciate the easy SumUp sign-up process and pay-as-you-go billing. We’re looking forward to working with SumUp as we expand to new markets.”
As with the myriad mobile payments players targeting small businesses, SumUp does not charge a monthly fee to businesses using its system but rather takes a 2.75% per card reader transaction charge. SumUp accepts Visa, Mastercard and recently added support for Amex in the majority of its markets.
The Revel Systems tie-up is not SumUp’s first b2b partnership aimed at building out its business. The company has previously announced partnerships with German taxi hailing app Taxi.de and an odd job software platform provider.