Without proper care batteries can wither and die like a delicate tulip roasting in the bright sun from an unseasonably warm spring day — a fact made exponentially worse when the battery in your $60k vehicle no longer functions properly.
With that in mind, Tesla just unveiled an impressive new warranty for the Model S battery pack. With the notable exception of a vehicle accident or a curious owner opening the battery pack, under this new plan, Tesla will replace the battery pack for any reason including user error and improper maintenance.
Best of all, users do not have to worry about servicing the vehicle on a regular basis. Annual checkups are now completely optional, meaning the warranty will still be valid if the owner never takes the vehicle in for service.
Tesla states in a blog post today that the company took great pains in developing a proper battery and therefore if something goes wrong, it’s on them, not the owner.
If needed, the battery will be replaced with a factory reconditioned unit with an energy capacity equal to or better than the original pack before the failure occurred.
Sounds like a fair deal for the pricey Model S.
Better yet, Tesla also announced a service loaner program in which if an owner’s Model S needs to go in for service, the company will deliver a fully decked out Model S as a loaner until the original is repaired. Take a shine to the fancy loaner? No worries, Tesla will let you keep the loaner and pay a price that is lower by 1% per month of age and $1 per mile. As Tesla notes in the announcement, this practice will ensure the loaner fleet is constantly refreshed with new vehicles rather than becoming the equivalent of a rental car fleet.
If nothing else, Tesla and its billionaire founder are becoming very good at playing the media game. This announcement comes just weeks after the company rolled out a new payment plan (complete with a very shady marketing plan) to make the Model S more affordable. And let’s not forget Musk just not-so-quietly put up $50k of his own cash to speed up construction on LA’s 405 freeway. Why pay for press when you can get it for free?