DailyWorth, an online community for financially minded women, is adding $1 million to their existing Series A round of funding. The money comes sixteen months after DailyWorth raised $2 million in their Series A last January.
This additional influx of investments was led by DFJ Gotham, while additional investors include Gabriel Investments, 500 Startups, Robinhood Ventures, Investors’ Circle, Bullet Time Ventures, Patient Capital Collaborative, Joanne Wilson, Rebecca Saeger, Carol Chow, Diego Canoso, and Mark Censits.
The money raised will be used for “growth and key hires” as DailyWorth continues to expand their readership.
DailyWorth was founded in 2009 as a daily email newsletter geared towards women, offering tips and advice on money management and investment. Their newsletter quickly amassed more than 55,000 subscribers within two years of launch, and in January last year that number ballooned to 250,000 subscribers. DailyWorth estimates that their site will hit two to three million monthly readers by the end of 2013.
DailyWorth’s website is populated with editorial content from their writing staff, which is helmed by Jennifer Barrett, formerly Hearst’s general manager for Cosmo, Redbook, and Seventeen Magazine. In addition to their editorial content, DailyWorth has begun to offer an assortment of online courses called “Money Clarity”, which provides a four week program with YouTube videos and online workbooks that teach their registrants how to better manage their money.
DailyWorth also recently scored partnerships with Charles Schwab, Fidelity, and Nestwise, in addition to their preexisting partnerships with ING and H&R Block.