Operations And Service Management SaaS Booker Raises $27.5M From Bain Capital Ventures, Revolution And Others

Booker (formerly GramercyOne), a cloud-based business management and marketing software that helps small to medium-sized businesses and multi-location enterprises unify operations and automate marketing has raised $27.5 million in Series B financing led by Bain Capital Ventures with Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial also participating. This brings the company’s total funding to $48 million.

Booker provides a unified platform that includes tools necessary to run a service business, including scheduling, point of sale, CRM, employee management, marketing and loyalty programs, and comprehensive reporting. Over 60,000 service professionals use Booker’s products across multiple verticals, including: health, wellness, beauty, home improvement, and professional services.

The company was founded after its SpaBooker platform was developed as a business division within SpaFinder, a spa media and marketing company. The software functionality required to enable online scheduling of spa appointments began to gain traction outside of the spa industry, and thus the SpaBooker division was spun out in to what is now Booker (and was formerly known as GramercyOne).

The appeal of Booker’s platform is that it facilitates and captures the entire purchase cycle and customer history from promotion to sale. The company says that in 2012 it saw triple-digit revenue growth for the fourth consecutive year and doubled the company’s annual transaction volume to nearly $1 billion. In fact, Booker processes over one million appointments each month across 73 countries in 11 languages.