Twitter’s Music App Launch Reportedly Set For Friday, But Coachella Could Prove Too Chaotic For Marketing

Twitter Music will reportedly launch on Friday, reports AllThingsD citing sources familiar with the matter. Earlier today, music discovery service We Are Hunted confirmed that it had been acquired by Twitter, while Ryan Seacrest tweeted that he’d been playing around with Twitter’s new music app.

AllThingsD says that Twitter’s standalone music app will suggest tracks based on data gleaned from users’ accounts, including the accounts that they follow. The app will allow users to listen to music using third-party services like iTunes and Soundcloud, or watch music videos provided by Vevo.

Its acquisition of We Are Hunted and upcoming music app are the latest signs, along with Vine and its own photo filters, that Twitter is building itself out as an all-inclusive media platform. We’ve contacted Twitter for more information.

A launch this weekend would coincide with the massive Coachella Music Festival outside of Los Angeles, CA. The festival carries heavy sponsorships and in the past Facebook has shown off check-in kiosks and other technology companies have attempted product launches there.

Our writer Josh Constine has attended the last nine Coachellas and will be there this weekend. He’s not sure the launch of a music discovery app would work so well at the intense festival.

Constine explains “Twitter launching a music app at Coachella is risky. The festival is chaotic, there’s poor mobile signal, people try to conserve battery life, and there’s a ton of distraction. Amongst the seven stages and wild crowds of 75,000 attendees, it may be difficult to find time to download and use a music discovery app. There would be no way to hear new music or watch music videos with all the noise there. The festival could be useful for raising awareness of the app, and if it was more of a music moment capturing and sharing app similar to Soundtracking it could see use at Coachellla. But the festival is so overwhelming, inebriating, and exhausting that people might forget about Twitter music app posters seen between sets and might fail to download the app.”

We’ll be on the ground at Coachella tomorrow to let you know if Twitter tries anything.