Media & Entertainment

Tint Gives Businesses An Easy Way To Bring Social Media Feeds To Their Websites, Apps And Facebook Pages


Last year, Tim Sae Koo, Nikhil Aitharaju, Eunice Noh and Ryo Chiba launched HypeMarks to give people a less hectic way to consume social media. The startup aggregated tweets, articles, links and more shared by influencers and celebrities on social media accounts and, by grouping those by topic, aimed to give people a snapshot of an industry through the eyes of the people who know it best.

Although the USC grads were able to generate some interest and raise a small round of seed funding from Bill Gross and Idealab, the service never quite took off. Using the social media aggregation technology they’d developed for HypeMarks, they shifted their focus to take a B2B approach to social media aggregation. In December, they launched Tint — a simple, DIY platform that helps brands aggregate, curate and display social media feeds from multiple networks on their websites, in their mobile apps, Facebook pages and event displays.

In other words, Tint’s platform is designed to help brands create social hubs on top of their digital properties and, in turn, create a deeper level of engagement with their audiences. The idea is that, while there are a number of social media aggregators out there, the average consumer tends to gravitate towards one particular social network and, once there, tends to do their socializing and interacting on that network, rather than switching between them.

socialhub-toniTint allows businesses and brands to connect their social network accounts with their websites, in part to help them promote their products and services through their social feeds, but also to provide their websites with more engaging content. Businesses can link their Twitter, YouTube, Pinterest, Instagram, Facebook and RSS feeds to their Tint accounts, whereupon the service auto-populates the page from those feeds, serving the social content in a river that is Pinterest-like in design.

Or, perhaps the better analogy is Flipboard, as each piece of content is given a headline, an excerpt and a photo, served in a create-your-own social magazine sort of layout. Users can then personalize their pages by changing fonts, background colors and so on or change the headline, URL and image of each piece of content. Tint also offers a handful of starter templates (on of which is free) in case you want to get started quickly.

After that’s done, you can embed the product on your site, tweaking the code to customize it for your site or page, whether it be WordPress, Tumblr, Weebly or some other. Tint also allows you to choose the dimensions you want the embedded stream to be and the number of cascading columns you want to appear, automatically serving up the embed code. Take that to your blog, page, drop it in, and bingo, bango, bongo, you have a social feed on your website that is automatically updated every time you tweet or post cat pictures to Facebook.

facebook-dutchessrozAdmittedly, Tint probably sounds a little bit like Rebelmouse, but Sae Koo tells us that there are a few differences: Namely, Tint enables you to display social media feeds from specific hashtags, YouTube channels and Pinterest boards to help keep your users on your website, app or event (and engaged). Plus, he says, Tint wants to be a platform tool and an aggregator, not a publishing CMS — and one that’s easy to use and takes 10 minutes to set up. The alternatives, he says, are generally expensive, custom solutions that take time to implement and integrate.

While it may not sound earth-shattering, in the four months since launch, Tint has started to build some traction. Over 10,000 brands are actively using Tint on their sites, averaging 2.5 million monthly pageviews and has been doubling revenue and user growth month-over-month. Today, Tint’s clients include Enrique Iglesias, Toni Braxton, a number of NFL and NBA teams, Honda and more, and its 10,000 clients have averaged a 10 to 15 percent increase in traffic, 20 to 30 percent increase in time spent on their site and 12 to 18 percent decrease in bounce rate, the founders tell us.

Next up, Tint will be looking to expand its partnerships with digital agencies, build out its templates and customization options and finish raising its seed round.

Find Tint at home here.

More TechCrunch

Meta’s Oversight Board has now extended its scope to include the company’s newest platform, Instagram Threads, and has begun hearing cases from Threads.

Meta’s Oversight Board takes its first Threads case

The company says it’s refocusing and prioritizing fewer initiatives that will have the biggest impact on customers and add value to the business.

SeekOut, a recruiting startup last valued at $1.2 billion, lays off 30% of its workforce

The U.K.’s self-proclaimed “world-leading” regulations for self-driving cars are now official, after the Automated Vehicles (AV) Act received royal assent — the final rubber stamp any legislation must go through…

UK’s autonomous vehicle legislation becomes law, paving the way for first driverless cars by 2026

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm. What started as a tool to hyper-charge productivity through writing essays and code with short text prompts has evolved…

ChatGPT: Everything you need to know about the AI-powered chatbot

SoLo Funds CEO Travis Holoway: “Regulators seem driven by press releases when they should be motivated by true consumer protection and empowering equitable solutions.”

Fintech lender SoLo Funds is being sued again by the government over its lending practices

Hard tech startups generate a lot of buzz, but there’s a growing cohort of companies building digital tools squarely focused on making hard tech development faster, more efficient and —…

Rollup wants to be the hardware engineer’s workhorse

TechCrunch Disrupt 2024 is not just about groundbreaking innovations, insightful panels, and visionary speakers — it’s also about listening to YOU, the audience, and what you feel is top of…

Disrupt Audience Choice vote closes Friday

Google says the new SDK would help Google expand on its core mission of connecting the right audience to the right content at the right time.

Google is launching a new Android feature to drive users back into their installed apps

Jolla has taken the official wraps off the first version of its personal server-based AI assistant in the making. The reborn startup is building a privacy-focused AI device — aka…

Jolla debuts privacy-focused AI hardware

OpenAI is removing one of the voices used by ChatGPT after users found that it sounded similar to Scarlett Johansson, the company announced on Monday. The voice, called Sky, is…

OpenAI to remove ChatGPT’s Scarlett Johansson-like voice

The ChatGPT mobile app’s net revenue first jumped 22% on the day of the GPT-4o launch and continued to grow in the following days.

ChatGPT’s mobile app revenue saw its biggest spike yet following GPT-4o launch

Dating app maker Bumble has acquired Geneva, an online platform built around forming real-world groups and clubs. The company said that the deal is designed to help it expand its…

Bumble buys community building app Geneva to expand further into friendships

CyberArk — one of the army of larger security companies founded out of Israel — is acquiring Venafi, a specialist in machine identity, for $1.54 billion. 

CyberArk snaps up Venafi for $1.54B to ramp up in machine-to-machine security

Founder-market fit is one of the most crucial factors in a startup’s success, and operators (someone involved in the day-to-day operations of a startup) turned founders have an almost unfair advantage…

OpenseedVC, which backs operators in Africa and Europe starting their companies, reaches first close of $10M fund

A Singapore High Court has effectively approved Pine Labs’ request to shift its operations to India.

Pine Labs gets Singapore court approval to shift base to India

The AI Safety Institute, a U.K. body that aims to assess and address risks in AI platforms, has said it will open a second location in San Francisco. 

UK opens office in San Francisco to tackle AI risk

Companies are always looking for an edge, and searching for ways to encourage their employees to innovate. One way to do that is by running an internal hackathon around a…

Why companies are turning to internal hackathons

Featured Article

I’m rooting for Melinda French Gates to fix tech’s broken ‘brilliant jerk’ culture

Women in tech still face a shocking level of mistreatment at work. Melinda French Gates is one of the few working to change that.

1 day ago
I’m rooting for Melinda French Gates to fix tech’s  broken ‘brilliant jerk’ culture

Blue Origin has successfully completed its NS-25 mission, resuming crewed flights for the first time in nearly two years. The mission brought six tourist crew members to the edge of…

Blue Origin successfully launches its first crewed mission since 2022

Creative Artists Agency (CAA), one of the top entertainment and sports talent agencies, is hoping to be at the forefront of AI protection services for celebrities in Hollywood. With many…

Hollywood agency CAA aims to help stars manage their own AI likenesses

Expedia says Rathi Murthy and Sreenivas Rachamadugu, respectively its CTO and senior vice president of core services product & engineering, are no longer employed at the travel booking company. In…

Expedia says two execs dismissed after ‘violation of company policy’

Welcome back to TechCrunch’s Week in Review. This week had two major events from OpenAI and Google. OpenAI’s spring update event saw the reveal of its new model, GPT-4o, which…

OpenAI and Google lay out their competing AI visions

When Jeffrey Wang posted to X asking if anyone wanted to go in on an order of fancy-but-affordable office nap pods, he didn’t expect the post to go viral.

With AI startups booming, nap pods and Silicon Valley hustle culture are back

OpenAI’s Superalignment team, responsible for developing ways to govern and steer “superintelligent” AI systems, was promised 20% of the company’s compute resources, according to a person from that team. But…

OpenAI created a team to control ‘superintelligent’ AI — then let it wither, source says

A new crop of early-stage startups — along with some recent VC investments — illustrates a niche emerging in the autonomous vehicle technology sector. Unlike the companies bringing robotaxis to…

VCs and the military are fueling self-driving startups that don’t need roads

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying…

Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

Keeping up with an industry as fast-moving as AI is a tall order. So until an AI can do it for you, here’s a handy roundup of recent stories in the world…

This Week in AI: OpenAI moves away from safety

After Apple loosened its App Store guidelines to permit game emulators, the retro game emulator Delta — an app 10 years in the making — hit the top of the…

Adobe comes after indie game emulator Delta for copying its logo

Meta is once again taking on its competitors by developing a feature that borrows concepts from others — in this case, BeReal and Snapchat. The company is developing a feature…

Meta’s latest experiment borrows from BeReal’s and Snapchat’s core ideas

Welcome to Startups Weekly! We’ve been drowning in AI news this week, with Google’s I/O setting the pace. And Elon Musk rages against the machine.

Startups Weekly: It’s the dawning of the age of AI — plus,  Musk is raging against the machine