To build the community, Salesforce will conduct a 37-city hacking event the week of April 22 that will also be conducted online. Salesforce is also partnering with systems integrators and partners such as Deloitte and Appirio.
Much as PaaS providers are currently grappling with the challenge of maximizing their addressable market via support for multiple runtimes, so too must vendors and projects in other categories work to service as many programming languages as possible. Given the opportunity to choose, developers are making choices: lots of them.
Still, Salesforce has its work cut out for it as competitors are building out engagement platforms without the legacy environment that Salesforce has to manage as it makes its mobile push.