Pandora has just announced that its online streaming radio has quite a few listeners. In fact, the company has surpassed 200 million registered users in the U.S. That’s up from 100 million registered users in July of 2011, meaning that around half of Pandora’s users have come over in the past two years, despite the fact that Pandora launched all the way back in 2005.
Slow and steady wins the race, eh?
Of those 200 million registered users, over 140 million of them have tuned in to Pandora via mobile, which just goes to show how crucial it is to have a mobile presence, no matter the business. Pandora users have also given over 25 billion thumbs, to help personalize their stations, and on average Pandora streams around 200 million songs before 10am each morning.
Perhaps more interesting than user growth is Pandora’s ability to spread new music to a huge userbase. Pandora mentioned this morning that the company has played more than 100,000 unique artists and over 1 million unique songs just last month.
Here’s what Pandora founder Tim Westerngren had to say:
We started this company to help people discover and enjoy music they love, and to help artists reach and grow their audiences. Only in our wildest dreams did we imagine what it would become. It is now clear that radio is changing, and that’s great news for music fans and for the tens of thousands of working artists who now have a home on the air.
Growth in registered users is surely something to be excited about, but what’s most important to a service like Pandora is monthly active users. At the end of March, Pandora boasted 69.5 million monthly active users, which is up from 59.9 million in December of 2012.
In fact, the company has shown steady growth in MAU over the past couple years.