Last fall, L.A.-based startup builder Science debuted HelloInsights.com, a Pinterest influencer analytics platform that enabled brands to monitor company growth, track popular items, and connect with potential brand ambassadors on Pinterest. Today the company is announcing a considerable expansion of its services, launching as HelloSociety, turning the analytics engine into a full-fledged marketing agency and suite of software services to help brands drive revenue from Pinterest.
HelloSociety includes a number of services built around how brands can create revenue from the sharing platform. As we mentioned earlier, HelloInsights offers a high-powered analytics platform for brands. The HelloInsights platform uses technology from PinPuff, a Pinterest analytics tool that Science acquired earlier this year. HelloInsights will keep PinPuff features on the site, including the ability to allow anyone access to a Pinterest handle to view its individual score.
The other services include HelloPartners, a partnership program that matches tastemakers on Pinterest with brands; HelloBuzz, a platform that allows brands to create campaigns on Pinterest; HelloCreative, which is a creative toolset for pin creation, and HelloManager, a Pinterest account management tool.
For example, the HelloSociety tastemaker network is composed of more than 250 influential pinners with an average reach of 1.8 million followers, in categories such as fashion, home décor, beauty, DIY, weddings, food and travel. HelloSociety matches these tastemakers with brands to help promote products.
The company says it has already driven $30 million in additional sales revenue through Pinterest for its brand clientele. More than 350 brands use the software, helping drive 2.9 million new users and 22 million unique page views to these companies via Pinterest.
Of course, Pinterest is steadily scaling its own business offering for brands. A few weeks ago, the company launched a new analytics tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites. It would make sense that Pinterest could launch additional services for brands (and charge a premium). But Kyla Brennan, founder and CEO of HelloSociety, says that the offerings her startup gives to brands are beyond just analytics. And many brands have benefitted both in revenue and traffic from these services, she adds.
And brands are responding — these companies need high-powered agency-like software for Pinterest. Clients include Buick, HauteLook, Fab, One Kings Lane, BeachMint, JackThreads, Swell and others.