Finally, our secret is out. Today, Deborah Perry Piscione’s much anticipated new book Secrets of Silicon Valley: What Everyone Can Learn From The Innovation Capital Of The World is being published. As Piscione told me, the real secret of Silicon Valley lies in our absence of hierarchy.
In contrast with New York, she told me, Silicon Valley is obsessed with “ideas” rather than with “greed” or “power”. And this love of ideas, Piscione insists, is why it’s the west rather than the east coast that is really driving innovation in the United States. I’m guessing that not everyone – particularly those up and down the eastern seaboard – will agree with Piscione. So expect Secrets of Silicon Valley to spark a much-needed national conversation about how best to innovate in an economy in which too many executives still crave stability and fear change.