OpinionLab Raises $15M To Power Customer Feedback Technology For Brands

OpinionLab, a company that powers customer feedback technology for websites, has raised $15 million in growth capital financing from SSM Partners.

The Chicago-based OpinionLab offers websites a way to collect and analyze customer feedback. The company’s technology is used by Walmart, Bank of America, Ford Motor Company, United Airlines and a number of others (the company says it powers customer service technology for half of the Fortune 500).

The actual product is the floating plus-minus sign you often see at the bottom of a page you are visiting on a retail or financial site. You can submit feedback directly to the brand, and the company is able not only to correct any problems but also analyze this data more deeply for location, type of issues and more.

The company also offers mobile customer feedback tools to make it easier for mobile consumers to share feedback directly with brands. Consumers can even share photo and audio feedback. OpinionLab currently holds 16 patents on customer feedback and has 14 patents pending in the areas of mobile feedback, advertising feedback and social media analytics.

OpinionLab says that it interprets and leverages over 10 million location-specific comments each month in over 32 languages and from over 200 countries around the globe. The new funding will be used towards further global expansion and product development.