Business Modeling And Planning Solution Anaplan Acquires Vue Analytics, Hires Ex-SAP France COO To Head Up Its European HQ

Anaplan, which provides a cloud-based solution for businesses to model and plan for sales, operations, and finance, has announced its expansion into Europe via the acquisition of Vue Analytics, an Anaplan reseller in the UK & Ireland. The fee is undisclosed.

In addition, the company has appointed the former Chief Operating Officer of SAP in France and Africa, Laurent Lefouet, as General Manager of EMEA who will head up a new European HQ in Paris.

The U.S. company plans to expand into additional European markets throughout the year.

Anaplan provides cloud-based modeling and planning solutions for sales, operations and finance. Its platform enables users to “model their business, derive insights, collaborate for better decisions, align operations, and execute processes in a single platform”, in order to help them reach objectives such as reducing expenses, improving margins, and accelerating growth.

Its European clients include Taylor Wimpey plc and Premier Farnell plc in the UK and other firms in Russia, Czech Republic and France. In North America, the company boasts the likes of McAfee, Pandora, and HealthTrust as customers.

The appointment of Lefouet looks like a decent one, too. He’s said to bring “over 20 years of experience as an entrepreneur and international sales executive”. Most recently, he served as Chief Operating Officer and Vice President of Large Enterprise Sales for SAP France and SAP North Africa. Previously, he held international management roles within Business Objects Global and SAP EMEA.

Anaplan is backed by Granite Ventures and Shasta Ventures, and has reportedly raised $17.5 million in total.