Up-and-coming Republican Senator Marco Rubio was facing the onslaught of a full-fledged Twitter meme after he awkwardly took a sip of water during his State of the Union response. During the time-honored opposition rebuttal to the President’s speech, Rubio stepped outside of the camera frame to take a sip from a tiny water bottle. Naturally, Twitter hastags for #waterbreak exploded, eclipsing any substantive discussion of his well-rehearsed speech.
Republicans seemed to have learned from the “binders full of women” meme that haunted Mitt Romney after his presidential debate.
Since then, my Twitter stream has been full of tweets praising the response. It may not totally eclipse the gaffe, but it certainly stemmed the online tide. Well played, senator. Well played.