Bitcasa Launches Its ‘Infinite Storage’ App To The Public To Take Down Traditional Hard Drives [TCTV]

Today marks the official public debut of Bitcasa, the startup we first met at TechCrunch Disrupt back in September 2011 that promises to replace traditional hard drives with its own cloud-based “infinite drive” system. The company has been available in beta form for some months, but it’s now launching to be available to the public across a number of devices and operating systems — iOS, Android, Mac desktop, Windows desktop and RT, as well as the web.

Bitcasa’s promise is a big one: It purportedly provides a less expensive and more convenient option for storage that’s still as completely secure as a physical external hard drive you’d buy and run yourself. The company says its service, which costs $10 per month and $99 for a full year, functions as a “magic external hard drive” that never degrades or runs out of space. And for its launch, Bitcasa is offering a discount price of its service of $69 for a full year. Hard drives typically cost well into the hundreds of dollars, so it’s potentially a big game-changer — but it’s also a pretty big challenge to really take on.

We invited Bitcasa’s co-founder and CEO Tony Gauda to come by TechCrunch TV to give us a hands-on look at Bitcasa and give some details on how it works. Check that out in the video embedded above.