Love them or hate them, infographics are a potent marketing tool, especially on visually-oriented Web sites like Pinterest or Facebook. But using an image to present information often means losing out on SEO opportunities. Malaysia-based startup Piktochart seeks to bridge that gap with the launch today of its retooled Web-based app, which now allows users to create interactive, search-friendly infographics.
New features enable hyperlinks to be inserted into each infographic, as well as multiple viewable tabs so users can add different layers of content. Infographics are created using Piktochart’s Web-based editor, which allows users to drag-and-drop text, images and icons. There are more than 100 themes available on the paid version of Piktochart that can be further customized by changing fonts, backgrounds and colors. Infographics and other presentation tools are hosted on the cloud and can be shared on Facebook, Twitter, Google+ and Pinterest directly from Piktochart.
Since its launch in March 2012, over 5,000 small businesses and educational institutes have signed up for Piktochart Pro, says the company. The free version of the app has an additional 170,000 users. Piktochart received a $140,000 grant from the Malaysia government’s Cradle Fund in December. Prior to that, it was funded through Chinaccelerator.