If you haven’t yet experienced the world of light field photography, it’s time to step into the Lytro. (See what I did there?)
The Lytro camera is a brand new form of photographic technology that produces what the company calls a “living photo.” This means that the user has the ability to change the focus from the foreground to background, shift perspective, and add cool color filters to the photos. But this is only the beginning.
What truly makes Lytro unique isn’t the hardware — though the camera itself is undeniably innovative. The most interesting thing about Lytro is that it’s almost more of a software company than a hardware business.
With this new form of technology that captures not only the plane of light, but the direction of the light, there is a ton of data to mine out of each photo.
This means that the possibilities are endless, since Lytro simply has to adjust the software to introduce new features. We spoke with Eric Cheng, Director of Photography at Lytro, who hinted that there’s plenty more in store for Lytro users. And the beauty is that it all comes to you over software updates — no hardware upgrades required.