Stealth Startup Moxtra Delivers A Preview Of Their Upcoming Social Collection And Collaboration Tool

Moxtra, a startup consisting largely of former WebEx employees, began accepting sign-ups for those wanting to be notified about its upcoming product, which is set for a broader unveiling soon. They gave us an exclusive inside look at what’s coming, however, showing off a social collaboration and collection tool that’s part Pinterest, part Evernote, and part Facebook with plenty of potential use cases for both private and business use.

The central component of Moxtra is a virtual binder, in which users can store and share digital content, with privacy controls that allow them to give access to specific binders to just one individual, or to a whole team. The binders are designed to be accessible anywhere, though at launch Moxtra is focusing on three platforms in particular, with native apps for iPhone and iPad, and a web-accessible version that brings most of the native version’s functionality to desktops. Mobile-optimized web and Android versions are planned for later versions.

Moxtra VP of Marketing Jan Sysmans walked me how Moxtra uses, including a personal use case where he showed off how he’s been using the tool to track and store runs he’s made on various trips around the world. He showed me how he has uploaded maps of routes, photos from the trails and also run information from MapMyRun, a fitness app for iOS devices. Now that Sysmans has created that Moxtra Binder and consolidated that information in one place, he can invite anyone he wants to join and see that collection, granting and revoking access as needed.


I asked Sysmans whether or not Moxtra was in competition with something like Evernote, and what advantages it had over that popular digital note-taking app.

“Evernote is great for writing down all of your notes, but when it comes to adding files it isn’t great, it becomes very difficult to move things around and do things out of order,” he said. “Binders in Moxtra let you be much more flexible, more easily. We believe we’re solving a different problem. The problem that we solve is the problem of ‘How do I organize or master my chaos.'”

Sysmans said that the company is still keeping most of the details around Moxtra under wraps for the time being, but he did share that the privately funded company has around 18 employees, most of whom are engineers, and is working out of Cupertino-based offices. Moxtra also has revenue plans in place, and intends to create paid premium plans down the road. Rather than limiting available server storage space, as others like Dropbox have done, however, Moxtra wants to sell plans that Sysmans says will appeal to the top 2 percent of its users, who require features like unlimited binders and binder page sizes, and additional granularity over access controls. Other pro features will include analytics that allow people to see who is accessing their binders, how frequently and which pages they’re drawn to, which could appeal to brands using Moxtra as a social sharing tool, or to sales teams collaborating via Moxtra.

We’ll know more about Moxtra when it officially lifts the curtain once the apps are ready to go live, but for now it looks like an interesting competitor from a team that has done a lot of work with enterprise sharing, and now wants to revolutionize the way that kind of collaboration happens in the consumer market.