GREE Ventures, the venture capital arm of social gaming company GREE, has made an undisclosed series A investment in leading Indonesian e-commerce fashion platform Berrybenka.com. The funds will be used to grow Berrybenka.com’s business in Indonesia by expanding its product selection, scaling marketing, and expanding logistics.
Berrybenka.com also announced that Jason Lamuda, co-founder of Groupon Disdus, will join the company as president director. In a press release, Lamuda said:
“I truly believe that fashion is one of the biggest market opportunities in the Indonesian e-Commerce landscape. When you look at more developed regions such as Europe, China, Japan and India, there always existed leading local fashion e-Commerce players. Similarly, we aspire to become the leading fashion e-Commerce player in Indonesia, built locally. We are proud to be able to promote and nurture local brands and designers who are looking to market their products throughout Indonesia.”
Founded in August, 2011, Berrybenka.com is an online platform that carries items from both Indonesian and international fashion brands. It previously raised its seed funding from East Ventures, an early-stage investment fund based in Jakarta, Singapore, and Tokyo.