MyFitnessPal Gets More Social With Facebook And Address Book Integration

MyFitnessPal, which allows users to track and share their exercise and nutrition, is rolling out an update that should make it easier to find your friends on the service.

Connecting with friends was an important feature on MyFitnessPal before, but until now, you had to know their email address or username. With this update, you can log in with Facebook and connect with your Facebook friends, or invite your Facebook friends to join the service. You can also look up users from your smartphone address book. If, on the other hand, you’re not interested in sharing your weight and other fitness info with your Facebook friends, you have the option of keeping your profile private.

When I asked why MyFitnessPal is making this update now, co-founder Albert Lee told me via email:

This is a feature our users have been asking for, and we’ve been working hard to make sure the integration was perfect. We’ve been recruiting heavily, and as we’ve grown and added additional talent to our team, we’re finally able to push out even more features that our users have been craving.

The update is now live in the MyFitnessPal iOS app, and a spokesperson tells me the company will update the website and Android app next week (although I’m already seeing some of the new functionality on the website).

Back in October, the company announced that it had 30 million registered users.