London-Based Social Media Marketing Platform, Footfall123, Raises £1.7M Series A; Backers Include Samos, Venrex

London-based social media marketing platform, Footfall123, which offers a variety of digital marketing management tools for brands and retailers to run promotions through Facebook or via other digital channels, has raised a new Series A funding round of £1.7 million. Backers  include VC firms Samos (which recently invested in Kabbee) and Venrex (a Just-Eat backer), as well as a group of angels — including Ed Wray, founder of Betfair.

Footfall123 focuses on retail and leisure brands — and has built up a portfolio of more than 3,000 U.K. and international clients including Greene King, L’Oreal, and Byron Hamburgers restaurants, by tapping into the reach of Facebook’s 900 million+ monthly users and other social media and marketing channels to drive its clients businesses.

The company said it plans to use the new funding round to boost international expansion by investing in global resources, and to enhance its product portfolio with a focus on improving the effectiveness of loyalty programmes. It said it will also be bolstering the 19-strong team at its London headquarters.

Current flagship products are Footfall123’s entry-level promotions offering, Social Rocket, which allows brands to run and track loyalty campaigns run over Facebook — and includes a QR code scanning app so businesses can track how many customers the campaign is bringing in — and Footfall toolbox, a multi-channel marketing management and tracking tool.

Commenting on the investment in a canned statement, Shan Drummond of Samos said: “We specialise in identifying fast-growth companies that are making waves in the technology sector, and that’s why we were attracted to Footfall123. Their existing client base is impressive, and no doubt they will be working with more household names in the future.”