AgilOne, a a cloud-based predictive marketing intelligence company, has raised $10 million in Series B funding led by Mayfield Fund, with participation from Sequoia Capital. This brings AgilOne’s funding to a total of $16 million to date.
AgilOne’s SaaS parses through marketing data to give companies insight and analytics into current and future customer behavior. The company says that it is trying to take a data-scientist approach to marketing, sifting through social data, conversion rates and more.
Companies can get a complete view of their customer across-channels, and predict how customers will respond to specific offers. The AgilOne platform allows these problems to be solved by capturing multi-channel data and improving data quality. In short, AgilOne makes the data clean and smart.
Omer Artun, CEO of AgilOne tells us that AgilOne allows marketers to “make sense of noise.” “Marketers have a lot old data on hand, and we allow them to make this data clean, and give users predictive analytics as well.” It also helps marketers make better spend decisions, he says.
Mayfield’s Rajeev Batra believes that what AgilOne is trying to do is the “missing piece in marketing,” and that as marketing becomes more data driven, AgilOne makes sense for marketers to use because it uses data to make predictions.
AgilOne’s clients include Bosch, ideeli, Moosejaw, PetCareRx, and Shazam. The company will use the financing to invest in sales, marketing, and engineering growth.