Design-focused e-commerce site Fab has been steadily trying to decrease the amount of time it takes from when a customer hits purchase on the site to when they actually receive the item. Via new warehouses and shipping models, Fab has been able to get items to users within a few days as opposed to a few weeks. And today, Fab is debuting a new feature–free shipping.
Fab says that this is definitely not a holiday promotion, and free shipping will be a permanent offering on the site. “Free Fast Shipping” is now available from Fab on orders of $75 or more. But Fab says that 98% of all products on Fab qualify for free shipping. Users can see whether a product qualifies via a truck icon next to the product.
As we reported a few weeks ago, Fab wants to build a long-term brand (a la Zappos) that will be iconic with design and customer service. Part of this is putting the customer first, and offering valued-added services for purchasers. Free shipping is one of those incentives.
Fab, which just raised $120 million in new funding, now has nine million members.