The smaller, lighter tablet had been rumored for years, yet its arrival was somewhat overshadowed by Hurricane Sandy devastating the North East. And the 4th gen iPad came as a bit of a surprise, though it was also rumored prior to launch.
On the November 2 launch date, a week after pre-orders began, lines weren’t quite as long as they have been for other Apple products, despite having two new models on sale.
Still, Apple has managed to sell a whopping 3 million of both devices in a very short period of time. For reference, Asus has said that the company sells around 1 million Nexus 7 tablets per month.
At the same time, this isn’t exactly the level of opening day, weekend, or week sales we usually see out of Apple. Apple’s 3rd generation iPad, however, sold 3 million on its own during its opening weekend last March, so this time around two separate device lines are splitting the same number of sales. The iPhone 5 had 2 million pre-orders in 24 hours, and sold 5 million in the first weekend.
Apple likely won’t break out sales by device type, but we’ll see if analysts or supply chain information provides a better breakdown.