Co-founder and CEO Edouard Tabet said he came up with the idea last year, when he was planning a trip to the Galapagos and wanted to see which of his Facebook friends had also been there.
“This information was really hard to dig from Facebook so I decided to extract it and mine it via their API,” he told me via email. “To my surprise, I discovered I have a couple friends who went to the Galapagos and posted amazing photos of their trips. I realized there was a gold mine of travel artifacts buried in Facebook and thought it would be super useful and fun to discover new places for my next vacation.”
This approach can encourage people to travel to new places, Tabet said, because they often look to their friends for travel advice.
You can get a sense for the kind of information that Zetrip provides in the demo video below. There’s one section called Photos, which shows all of your friends’ travel-related Facebook photos, organized by country. There’s another section called Map, where you can see a map of all the locations visited by people in your network, and then when you click on each location, you’ll see the specific friends who have been there. And there’s also a travel scrapbook, highlighting your own photos.
Perhaps the most original feature in Zetrip is the infographic-creator, which summarizes a lot of the travel details about people in your social network, such as the most popular destinations and the most active globetrotters. You can see Tabet’s profile here. (It takes about 24 hours to build a profile, so mine is still in the works.)