Self-Serve Ad Platform SiteScout Now Has 5,000 Customers, $20M In Revenue

Digital ad startup SiteScout has mostly stayed out of the tech press for the past couple of years, but the company says it has been growing quickly in that time, and now it’s ready to share some of the numbers around that growth.

Specifically, SiteScout says that it has now powered 30,000 campaigns for 5,000 advertisers, and that its revenue has grown 375 percent year-over-year compared to 2011. The company isn’t sharing the actual revenue numbers, but I hear from a source that SiteScout’s revenue was $20 million for the fiscal year running from the third quarter of 2011 to the same period in 2012.

(This SiteScout, by the way, is not the same SiteScout that was acquired by ad company The Rubicon Project back in 2010.)

SiteScout aims its product at small and medium-sized businesses, offering them a self-serve, demand-side platform for buying banner and video ads on both the web and mobile apps. Features include “up-to-the-minute” campaign reports, a relatively small financial commitment (the minimum deposit is $500), fast sign-up (you should be able to get a campaign started in minutes), and access to technologies like retargeting.

“Back in 2010, we recognized there was a void in the digital ad-buying space, especially for small to mid-sized advertisers,” said founder and CEO Paul Mokbel in a press release. “We built SiteScout to change the industry and make online advertising easier and more accessible to SMBs.”